Reading: A Critique on the Role of Social Media; Facebook

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A Critique on the Role of Social Media; Facebook

Authors:

M.K. Dinithi Padmasiri ,

University of Kelaniya, LK
About M.K.
Department of Human Resource Management
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M.D. Pubudu Kawshalya

University of Kelaniya, LK
About M.D.
Department of Accountancy
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Abstract

This literature review reviews various roles of Facebook (FB) are playing in today's globalized world. According to literature, Facebook plays roles in various fields such as, marketing, online games, education, teaching, romantic relationship management, managing relationship among friends, and stakeholder engagement. The current study limits its investigation in to selected roles of Facebook such as academic teaching, marketing and romantic relationship management. One finding of the stated that using blogging tools to further develop relationships with undergraduate and graduate students and engage them in meaningful discussions outside of class time. According to another studies Facebook plays a major role in romantic relationship management which creates emotional outcomes as relationship satisfaction and trait jealousy. Further literature argues that network is important in changing the way of business talk with customer and indicates that Facebook plays a role as a communication channel in marketing at business level. Review discussed that FB plays important roles such as, FB in academic teaching, FB in marketing, and FB in romantic relationship. Based on above discussion study can conclude that Facebook plays an important role in various fields.

How to Cite: Padmasiri, M.K.D. & Kawshalya, M.D.P., (2015). A Critique on the Role of Social Media; Facebook. Kelaniya Journal of Human Resource Management. 10(1-2), pp.96–103. DOI: http://doi.org/10.4038/kjhrm.v10i1-2.22
Published on 01 Jul 2015.
Peer Reviewed

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